SECONDARY RADIO

A KEY TO CAREER BUILDING

In today's country music market, secondary radio has become a vital part of breaking new artists and selling records. As major market and corporate radio has become more conservative about playing new acts, small markets have become essential for career development. Small markets can also account for a large percentage of record sales. At Jerry Duncan Promotions we are committed to breaking new country acts and to enhancing the record sales of established acts through our secondary radio promotion.

SECONDARY RADIO SELLS RECORDS

55% of all country listeners live in small markets, and 86% of country music is sold because of the country radio station in the local market, so small markets can be responsible for huge record sales. Consider these examples of records promoted by Jerry Duncan Promotions:

    ALISON KRAUSS

    In April 1997 Alison Krauss's album on Rounder reached #4 on the country sales without the benefit of a chart single, due in large part to secondary radio airplay on Alison's single "Find My Way Back to My Heart," promoted by Jerry Duncan Promotions. "Over 50 percent of our sales are in smaller markets that Soundscan classifies as rural. If you connect the three dots, it says 'we're getting airplay in these areas, and we are getting strong sales in these areas, and it's where a majority of Country lifestyle fans live."*
               -*Brad Paul-VP Promotions-Rounder Records-Gavin 4/18/97 p.24

    JOSH TURNER

    Josh Turner's LONG BLACK TRAIN (promoted at Secondary radio by Jerry Duncan Promotions) was the only record from a debut country artist in 2003 to be certified Gold... "MCA attributes Josh's success to a great voice, a great song and a grass roots marketing strategy followed by word of mouth... Josh has gone out on tour across the country playing for crowds in even the smallest non-reporting markets..."
               MCA Press Release-Nashville, TN-January 8, 2004

    O' BROTHER WHERE ART THOU

    O' Brother Where Art Thou sold multi-platinum even though, for over a year, the only significant radio airplay came from the hundreds of secondary radio stations called by the staff at Jerry Duncan Promotions.